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Captivate 2026 · Issue 03Catalyzing Growth

Thank you.

Two days in Nashville, 51 brands, and a lot of honest conversations about loyalty and AI. Thank you for being part of it.

Sep 29–30, 2026 · Gaylord Opryland Resort & Convention Center

Read the recaps Browse the agenda →

Fig. 1 — Gaylord Opryland Resort, from above.

90+
customer & partner leaders: 51
brands in the room: 30+
speakers: 5
panel discussions

From the room

Two days, in pictures.

A large group of Captivate guests, many in cowboy hats, posing under the Whiskey River Saloon sign — Fig. 2 — Day 2 dinner and country music at Whiskey River Saloon on Broadway.

Two speakers in a fireside conversation on stage, with Captivate banners behind them — Fig. 3 — A fireside conversation on the main stage.

An attendee asking a question into a handheld microphone — Fig. 4 — A question from the floor.

A Hertz speaker presenting a slide on experiential loyalty to a full room — Fig. 5 — Hertz on experiential loyalty.

A speaker on stage between two screens showing three lessons for loyalty programs — Fig. 6 — ADAC’s three lessons for your program.

Audience members raising their hands during an exercise led from the stage — Fig. 7 — A quick show of hands.

Copies of the Balanced Loyalty Quotient report, The Half You’re Missing, on a table — Fig. 8 — The Balanced Loyalty Quotient report, launched on Day 2.

Four panelists laughing on stools on stage — Fig. 9 — A panel discussion on the main stage.

Guests choosing bandanas and bolo ties at a bar during happy hour — Fig. 10 — The bandana and bolo tie bar at happy hour.

The welcome desk team, two of them in orange Tennessee jerseys — Fig. 11 — The welcome desk, in Tennessee orange.

Two presenters on stage, one giving the other bunny ears — Fig. 12 — Not everything was serious.

An attendee laughing while holding a microphone — Fig. 13 — Laughter was a recurring theme.

Guests at tables and a bar around a lit gazebo during the evening reception — Fig. 14 — The Day 1 evening reception in the Gaylord Opryland atrium.

A speaker on stage with arms spread wide — Fig. 15 — Making the case, arms wide.

Two attendees talking, holding worksheets — Fig. 16 — Swapping notes between sessions.

Two attendees hugging next to a pink-lit pillar — Fig. 17 — Reunions between sessions.

Photography by Aray’s Photography.

Recaps

Catch up on Captivate 2026.

Brands in the room

American Airlines

Starbucks

Adobe

AWS

Hertz

NASCAR

Shell

Royal Caribbean

Canadian North

PetSmart

Sunoco

RaceTrac

Blain's Farm & Fleet

OSJL

Hallmark

Bilt

Audience Rewards

Galeries Lafayette

Polycab

Redtag

American Airlines

Starbucks

Adobe

AWS

Hertz

NASCAR

Shell

Royal Caribbean

Canadian North

PetSmart

Sunoco

RaceTrac

Blain's Farm & Fleet

OSJL

Hallmark

Bilt

Audience Rewards

Galeries Lafayette

Polycab

Redtag

On stage

Speakers who took the stage.

See every session →

Cooper Manning

Keynote

Cooper Manning

Keynote Speaker

Ryan Mitchell

Ryan Mitchell

Senior Director of Partnerships

Hertz

Donald Baal

Donald Baal

Managing Director, Product Marketing

NASCAR

Joost Greve

Joost Greve

Managing Director, Loyalty & Customer Engagement

ADAC SE

Until next time.

The conversation keeps going at our regional CapConnects: intimate evenings with loyalty and CX leaders in a city near you.

Next stop · Events by regionYour cityCapConnects, aiRA workshops and roundtables.Find the next date near you.SeeAllDates →