aiRA
From brief to live campaign in minutes. aiRA is Capillary’s AI co-pilot for loyalty and customer engagement teams — trained on your brand’s context from day one.
See aiRA in action
45 seconds · real product UI · no edits to the workflow
Brands already shipping with aiRA
What’s changing
The headlines move fast. Underneath them, three quiet shifts are reshaping what a great loyalty program even is.
Dashboards told you what happened. AI now decides what to do about it — and does it.
Personalisation used to mean ten segments and a few merge tags. Now every customer is their own segment of one.
Engagement is becoming continuous, contextual, and two-way. The brands that get this right will own the next decade.
The compression
Without aiRA, enterprise campaign workflows span 5 phases, 3+ teams, and 26+ days. Here’s what changes.
Without aiRA
Meet aiRA
aiRA collapses all 5 phases into →
One conversation.
Strategy, segments, campaigns, rewards & insights — handled end to end. Human approval built in at every step.
Core capabilities
aiRA is a full-stack marketing intelligence partner — built into the Capillary platform, trained on your brand’s context from day one.
Brief aiRA in plain language. It builds the audience, picks the rewards, and ships the campaign — end to end.
One brief, every market. aiRA adapts copy, channels, and timing to each region without losing brand voice.
Ask anything — churn, uplift, share of wallet — in natural language. Get answers backed by your real data.
Stop guessing the offer. aiRA recommends the reward most likely to move each segment, then learns from results.
No SQL, no analyst tickets. Describe the segment you want; aiRA builds it instantly across your member base.
aiRA recommends. You decide. No campaign ships without your explicit approval — full control, zero micromanagement.
Real brands. Real results.
Two anonymized stories from enterprise teams putting aiRA to work today.
Manual program configuration was taking 16–20 people three months per launch — error-prone, hard to QA, impossible to scale across 90+ client organizations and 120M end customers.
Anonymized — full reference available under NDA on request.
15+ product categories. 50+ new promotion types live every month. 20.6M active customers. Manual SIT-to-prod migrations were error-prone and complex configurations needed analyst tickets every time.
Anonymized — full reference available under NDA on request.
In person
The best demo is in the room. Find aiRA at our flagship event, regional gatherings, and industry conferences worldwide.
Two days of keynotes, customer stories, and an AI track running throughout. The deepest live look at aiRA each year.
Regional · 4 hours, intimateEvening gatherings worldwide. Several have a dedicated AI hook — look for the AI badge on the events list.
Coming up with an AI angle
Oct 25–28, 2026
Money 20/20 USA
Las Vegas
Jan 11–13, 2027
NRF Big Show 2027
New York
Mar 15–18, 2027
Shoptalk Spring
Las Vegas