aiRA
AI marketing at the speed of a conversation.
From brief to live campaign in minutes. aiRA is Capillary’s AI co-pilot for loyalty and customer engagement teams — trained on your brand’s context from day one.
See aiRA in action
A loyalty marketer’s life — before and after aiRA.
45 seconds · real product UI · no edits to the workflow
What’s changing
The shift that matters.
The headlines move fast. Underneath them, three quiet shifts are reshaping what a great loyalty program even is.
From analysis to action.
Dashboards told you what happened. AI now decides what to do about it — and does it.
From segments to people.
Personalisation used to mean ten segments and a few merge tags. Now every customer is their own segment of one.
From campaigns to conversations.
Engagement is becoming continuous, contextual, and two-way. The brands that get this right will own the next decade.
The compression
Campaign cycles that take weeks get compressed to minutes.
Without aiRA, enterprise campaign workflows span 5 phases, 3+ teams, and 26+ days. Here’s what changes.
Without aiRA
- 1Strategy definition5–8 days
- 2Analytics & segmentation4–7 days
- 3Campaign setup8–12 days
- 4Review & launch2–4 days
- 5Analytics feedback7–10 days
Meet aiRA
aiRA collapses all 5 phases into →
One conversation.
Strategy, segments, campaigns, rewards & insights — handled end to end. Human approval built in at every step.
Core capabilities
Everything your team needs. In a single conversation.
aiRA is a full-stack marketing intelligence partner — built into the Capillary platform, trained on your brand’s context from day one.
Conversational campaign creation
Brief aiRA in plain language. It builds the audience, picks the rewards, and ships the campaign — end to end.
Multi-country, multi-language execution
One brief, every market. aiRA adapts copy, channels, and timing to each region without losing brand voice.
AI-powered analytics
Ask anything — churn, uplift, share of wallet — in natural language. Get answers backed by your real data.
Intelligent reward optimisation
Stop guessing the offer. aiRA recommends the reward most likely to move each segment, then learns from results.
Natural-language segmentation
No SQL, no analyst tickets. Describe the segment you want; aiRA builds it instantly across your member base.
Human-in-the-loop at every step
aiRA recommends. You decide. No campaign ships without your explicit approval — full control, zero micromanagement.
In person
Where to meet aiRA.
The best demo is in the room. Find aiRA at our flagship event, regional gatherings, and industry conferences worldwide.
Captivate 2026 — Nashville
Two days of keynotes, customer stories, and an AI track running throughout. The deepest live look at aiRA each year.
Regional · 4 hours, intimateCapConnect — your city
Evening gatherings worldwide. Several have a dedicated AI hook — look for the AI badge on the events list.
Coming up with an AI angle
Catch us at industry conferences
Oct 25–28, 2026
Money 20/20 USA
Las Vegas
Jan 11–13, 2027
NRF Big Show 2027
New York
Mar 15–18, 2027
Shoptalk Spring
Las Vegas